Who we are
Korean beauty, from creators who actually use it.
ThePicks is where real creators share the Korean beauty they actually use. They recommend it because they mean it, not because they got paid to.
Creators who share what they actually love.
ThePicks is a community of beauty creators. Each one recommends the products they genuinely use and wanted to try, not the ones a brand paid them to promote.
Most recommendations online are paid placements. Here, creators share what they picked for themselves, so when they vouch for something, you can believe it.
Real picks from real people, not paid promotions.
To connect emerging Korean brands with the people who'll love them, through creators they trust.
We give creators a place to share what they love, and emerging brands a real chance to be discovered, built on honest recommendations instead of ads.
A product a creator picked because they wanted to try it themselves.
Tried, not sponsored
Creators share what they genuinely chose to try.
Ships from the U.S.
Fast domestic delivery, no customs wait.
No fake reviews
Real recommendations, gifted items labeled.
From real creators
Every recommendation comes from a real person.
Genuine picks over paid promotions.
Most product ads
- Creators paid to promote it, whether they use it or not
- The recommendation is bought by the brand
- "Reviews" that are really sponsorships
- You can't tell what's genuine
ThePicks
- Creators share what they chose to try themselves
- No one is paid upfront to promote anything
- Honest recommendations, gifted items labeled
- Creators earn from real sales, not brand ad fees